SoftSell helps all employees to build long-term customer relationships

Spoke with Adam Halpern at SoftSell today about how their training programs for small business (and large business) can help all of your employees to play a part in nurturing and growing your customer base. Now we all know that startup companies have everyone wearing lots of hats, meaning that everyone has a greater level of customer interface every day. SoftSell’s training helps everyone in the company (even those in behind-the-scenes roles) to understand how they can help to build long lasting relationships with your customers. And in the world of startups, building strong, referenceable customers is worth it’s weight in gold.