Friday, 23rd of November 2007 at 11:10:11 PMAccording to a recent study released by the Human Capital Institute, Houston ranked 19 out of 43 in a survey of 641 respondents asked where their preferred metropolitan area for possible job relocation might be. The top 10 ranked by preference were:
- San Diego
- San Francisco
- New York
- Atlanta
- Boston
- Austin
- Denver
- Los Angeles
- Seattle
- Portland
Allan Schweyer, president and executive director of the Human Capital Institute and author of Talent Management Systems noted, “Our study found that the ‘brand,’ or perception of a city, is a critical factor in the decision-making process for candidates. Therefore, cities and employers that understand, manage and promote their brands will be best positioned to attract and keep knowledge workers of all ages.”
Houston barely beat out Orlando to hold onto a spot higher than 20 in the ranking while other, much smaller and less dynamic cities like Charlotte, Vancouver, and Phoenix ranked higher in the list.
Face it, folks: Houston, we have a problem. A PR problem. The perception that we have outside of our area is not good. Just recently I was following a thread from a former employee that celebrated in “Houston bashing” from a city that wasn’t even on the list. It is both frustrating and mind boggling to me.
Who is to take up the challenge of this? What are the issues we need to address? Can grassroots be enough to change things?
Let’s hear your thoughts.
