Friday, 7th of December 2007 at 12:16:54 PM
CBS Channel 11 News KHOU – TV aired a story last night on the use of video games for serious purposes. Archimage was featured as an innovative Houston-based company that is creating video games designed to improve the health of children, specifically obesity and type 2 diabetes prevention.
Archimage’s president, Richard Buday, was interviewed along with two of their partners, Dr. Tom Baranowski of Baylor College of Medicine CNRC and Dr. Cliff Dacso of the Abramson Center for the Future of Health. Several clips were shown from Archimiage’s two NIH-funded role-playing video game adventures in healthy eating and exercise, Escape from Diab and Nanoswarm: Invasion from Inner Space.
Archimage is the parent company of a Houston startup, Playnormous. You may recall Jerald Reichstein from Archimage presented Playnormous at the Rice Alliance 5th Annual IT and Web 2.0 Venture Forum (which we covered here and here). If you did not get a chance to attend the event, you can watch Reichstein’s presentation here courtesy of the BusinessMakers Radio Show.
What I love most about serious games for health is that it brings several Houston specialties, life science and IT, together to address a burgeoning and under served market. As a parent, I also like the opportunity to have my kids play something other than Barbie and Nickelodeon (I also eagerly await Konstruction Zone’s launch).
DISCLOSURE: Playnormous is a client of Mosaic CFO, a financial advisory firm owned by Josh Tabin.
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