Startup Houston

Our good friends at the Houston Interactive Marketing Association (HiMA) will be hosting a panel discussion February 21, 2008 on the myths and realities about Hispanics, demographic and cultural aspects of the Latino community, as well as offer tips about how to succeed in this untapped market. Panelists include:

• Manuel Delgado, CEO, Agua Marketing
  From Mass Marketing to Más Marketing
• Anne Howard, Director Interactive Marketing, Lopez Negrete
  Best Practices for Targeting U.S. Latinos Online

Here is an overview from HiMA on what to expect at the event:

• Get an overview of the fast growth of the Hispanic online market as well as future areas of opportunity.
• Get hard market data, useful to build the business case for Hispanic marketing initiatives.
• Learn about cultural values of Hispanics, and how can you use those values to connect with the market.
• Learn about do’s and don’ts to avoid cultural or language mishaps when communicating to Hispanics.
• Get actionable tips for attracting and retaining Hispanic customers online.

You can RSVP to the event here.