Sk*rt Rebrands As Kirtsy

Houston and Guy Kawasaki favorite, sk*rt has rebranded itself as kirtsy as of this morning. Over the past few weeks, kirtsy’s team has been running a contest to rename the popular content aggregation site for user-selected stories that have relevancy among women. The new name is play on the original, without that pesky hypen in the URL.

Although I am not sure what was the bigger driver behind the change, confilcts with Skirt magazine over trademarks and domain rights or confusion about the site’s relationship to the publication, either way, the new site retains the same look and feel as the original.

So change your bookmarks and let the world know about the change.