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Silicon Valley has lost its way

What luck! My anniversary post coincides with a discussion about Houston’s startup culture. — Graham Randall

silicon_valleySeven years ago this week, I declared IT dead and moved from Silicon Valley to Houston. Of course, it didn’t happen that suddenly. I’d come to the conclusion in the months following 9/11 that Silicon Valley wasn’t producing anything worthwhile, anything of any value at all. That was, perhaps, an overly harsh assessment, but looking back at what Silicon Valley has produced in the intervening years, I don’t think I was that far off.

Mind you, what I’m really talking about here is startups and when I talk about value I mean contributing to GDP, increasing productivity, and improving the human condition. The old guard in Silicon Valley are doing plenty to create value. Apple has vastly exceeded my expectations for innovation; it’s products, especially the iPhone, contribute directly to GDP and increased productivity, and, at least for me, the iPhone has improved the human condition.

The Silicon Valley startups, however, like Facebook, Twitter, YouTube, etc., haven’t done anything of the sort. Sure they’ve attracted millions of users, and billions in investment. Facebook is even making respectable revenues off of advertising. But advertising isn’t a final good or service. It doesn’t increase productivity, and it sure as hell doesn’t improve the human condition*. Of course, not every business needs to meet these three criteria to be worthwhile, but Silicon Valley holds itself out as the idea factory for America. It has a history of fostering enormously valuable companies: Apple, Hewlett-Packard, Intel, and Fairchild Semiconductor to list a few. Of all places, Silicon Valley should know better.

Instead, one could argue that the social media trend has been nothing but a massive jobs program for Silicon Valley. In the vacuum of ideas created by the bursting of the last bubble, social media was one of the few ideas to gain any traction with consumers. This attracted investment dollars, which, in turn, spurred the creation of more companies. Like an uncontrolled positive feedback loop, everyone in Silicon Valley has a vested interest in seeing these bubbles inflate, and few ask the question, “Does this make business sense?” It’s an astounding example of groupthink on a massive scale, and it’s happening over and over again. The first dotcom bubble was borne out of a similar idea vacuum, and as the old saying goes, “once is a data point, twice is a trend.”

What does this mean for Houston?

We waste a lot of time in Houston worrying about how to become the next Silicon Valley, and I’ll argue that we need to stop focusing on imitating Silicon Valley and start working on creating value. We also need to stop trying to acquire the resources Silicon Valley has, and start taking advantage of the resources we do have. There are plenty of industries with major presences in Houston that aren’t taking full advantage of IT and need solutions that will increase revenues or decrease costs.

Healthcare is a perfect example. Although the government’s involvement in healthcare IT is making for some quirky market dynamics, I get excited about the potential of healthcare IT. Most doctors today using paper records can’t do something as simple as notify their patients when the labeling on their medication changes. And hospitals are only just now getting the capability to determine if one glue used in surgery has a higher failure rate than another. Reducing failure rates can have a huge effect on costs.

You might be surprised to learn that Houston has had some impressive successes with guys who applied IT to solve problems in the oil industry, airline industry, etc. These guys wound up millionaires, but you haven’t heard their stories because they aren’t hanging out at OpenCoffee. We need more collaborations like these between the established industries in town and the startup community. Small companies need mentorship to become big companies, and bureaucratic inertia too often inhibits big companies from innovating. Both constituencies could benefit from better cross-pollination of ideas.

Conclusion

Building an electronic medical record company or a technology that helps make energy production more efficient isn’t as sexy, cool, or fun as building the next Twitter, but sometimes you just have to be a grown up. Silicon Valley didn’t start with Twitter. It started with companies that created value, and only then lost sight of the reasons why those companies were successful. Houston can avoid that same mistake by remembering that value creation is the basis of every sustainable business model.

graham randall, ph.d, mba

* If you compare the quality of relationships you had before and after social media, you will find that today you are closer to people you didn’t care enough about to keep in touch with before Facebook, and, without face-to-face interactions, your relationships with your closest friends aren’t much more intimate than your relationship with every other friend on your buddy list. In the past, we had a range of associations from close friends to acquaintances. Facebook is narrowing that distribution to the least common denominator.