StartupHouston LiveBlog of the TiE Online Marketing Panel

This is a great summary of the event.

This was a unique panel of seasoned professionals who tried to inspire the most critical change necessary to use online media well. They talked about changing the mindset. They talked about changing thought process, behavior.

Web 2.0 and New media aren’t mere tools or technological developments. They represent a changing ethos and a changing reader. Understanding him, is understanding your consumer.